This is the short version. The long version is on our about page.
In 2018, my mother was diagnosed with stage-four cancer. The oncologist said "one year, at best." I was twenty-seven and did not know how to process the information. What I did was stare at my calendar and think about how much of it was full of things that didn't matter.
That experience re-framed how I thought about time. Not as an infinite resource I could spend freely, but as a dwindling budget with a hard ceiling I couldn't see. If I had 4,000 weeks on this planet — the number Oliver Burkeman puts in his book — how many had I already spent, and how was I spending the rest?
My co-founder's year of tracking
Around the same time, my friend Matty was doing something extreme. For a full year, he was logging his life in fifteen-minute blocks — ninety-six entries every day.
The data he came back with was shocking. Not because it revealed he wasn't working hard enough. Because it revealed that the time he thought he was spending on what mattered was a fraction of the time he actually was. The gap between perception and reality was enormous — and painful.
The ADHD insight
At twenty-eight I was diagnosed with ADHD. Suddenly a lot of things made sense. The stacks of half-finished projects. The productivity systems I'd started and abandoned. The feeling of having a Ferrari's engine and a bicycle's brakes.
Every time management tool I'd tried assumed I could will myself into executive function. On a good day, yes. On most days, no.
The Apple Watch moment
The breakthrough came at the gym. I checked the time on my Apple Watch and realized it already knew what I was doing. Heart rate. Movement. Location. Time of day. What if tracking could be passive, instead of something I had to remember to do?
That insight unlocked the formula we've been building against ever since:
Calendar structure + wearable input + intelligent feedback.
What we're building
TimeAlign is the three ingredients together: intentional planning, passive tracking, and adaptive feedback. Put them in the right order and the gap between what you mean to do and what you actually do starts to close.
My mother gave me her Apple Watch when she realized she wouldn't need it much longer. I wear it every day. It's the prototype device for the product we're building.
If any of this resonates with your own life, we'd love to have you along. Try it free.